Which of the Following Statements Is True of the Global

question 61

Multiple Choice

Which of the following statements is true of the global issues in services marketing?

• A)Competition in international services is decreasing rapidly.
• B)The international marketing of services is a major part of global business.
• C)The marketing mix elements should not take into account each country's cultural environment.
• D)The first step towards success in the global marketplace is designing the marketing mix elements.

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Definitions:

Incentive

A factor, either monetary or non-monetary, that motivates individuals or entities to take a particular action.

Sales Agents

Individuals or entities that act on behalf of a company in selling and marketing its products or services to customers.

Best Interests

Acting in a way that is most beneficial to the welfare or advantage of an individual or group.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives to achieve a desired outcome.