A Buyer's Need for "Understanding the New Technology Associated with a Particular

question 138

Short Answer

A buyer's need for "understanding the new technology associated with a particular purchase" reflects a _______________ need (one of the five general types of buyer needs).

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Definitions:

P(A|B)

The probability of event A occurring, given that event B has already occurred.

P(B|A)P(A)

Represents the probability of event B given event A has occurred, multiplied by the probability of event A; used in the calculation of joint probabilities.

Bayes' Law

A theorem that describes the probability of an event, based on prior knowledge of conditions that might be related to the event.

Conditional Probabilities

Probabilities of events given the occurrence of some other event.