Which of the Following Are Required to Identify the Positioning

question 3

Multiple Choice

Which of the following are required to identify the positioning strategy?

• A) points of differentiation and points of parity
• B) unique selling proposition and competitive frame of reference
• C) points of parity and points of differentiation
• D) competitive frame of reference and points of differentiation

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Definitions:

Robinson-Patman Act

A United States federal law aimed at preventing anticompetitive practices by producers, specifically price discrimination.

Antitrust Laws

Legislation designed to prevent monopolies and promote competition among businesses, ensuring fair market practices.

Anti-Chain-Store Act

Legislation aimed at limiting or regulating the expansion and operation of chain stores to protect local businesses and maintain market competition.

Indirect Price Discrimination

A pricing strategy where different prices are charged for the same product or service based on characteristics other than the customer's willingness to pay.