Which of the Following Are Required to Identify the Positioning

question 3

Multiple Choice

Which of the following are required to identify the positioning strategy?

• A) points of differentiation and points of parity
• B) unique selling proposition and competitive frame of reference
• C) points of parity and points of differentiation
• D) competitive frame of reference and points of differentiation

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Definitions:

Neuroticism

A personality trait characterized by anxiety, fear, moodiness, worry, envy, frustration, jealousy, and loneliness.

Illness

A state of being unwell or suffering from a disease or health condition.

Type D Personality

A personality type associated with negative affectivity (worry, irritability) and social inhibition (reticence, lack of self-assurance).

Heart Disease

A range of conditions that affect the heart, including coronary artery disease, arrhythmias, and heart failure.