Which Personal Selling Approach Is Considered the Simplest

question 49

Multiple Choice

Which personal selling approach is considered the simplest?

• A) stimulus response
• B) need satisfaction
• C) contingency selling
• D) mental states

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Definitions:

Licensing

The granting of permission to use intellectual property rights, like patents, trademarks, or copyrights, under defined conditions.

Sole Proprietorships

A business structure where a single individual owns, operates, and is responsible for all aspects of the business.

Door-To-Door Sales

An example of direct sales.

General Partnership

A business structure where two or more individuals own and operate a business together, sharing profits and liabilities equally or according to their agreement.