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Simon is a salesperson for XYZ Corporation. His territory includes 50 established accounts, which he calls on regularly. Although Simon is supposed to allocate some time to prospecting on a regular basis, he would rather call on his existing accounts. According to the textbook, why is Simon most likely to resist prospecting?
External Comparisons
The process of evaluating oneself, one's abilities, achievements, or conditions in relation to others.
Current Performance
The recent or ongoing level of effectiveness and achievement demonstrated by an individual or organization.
Qualitative Forecasting
A forecasting method that uses expert opinions and other non-quantifiable information to predict future events.
Expert Opinion
Advice or evaluation from someone recognized as an authority in a specific field, often used as a credible source of information.
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