Which Personal Selling Approach Involves Helping Customers to Reach Their

question 19

Multiple Choice

Which personal selling approach involves helping customers to reach their strategic goals by using the products, services, and expertise of the sales organization?

• A) need satisfaction selling
• B) consultative selling
• C) an alternative-solutions approach
• D) stimulus-response selling

---

Definitions:

Centration

A cognitive limitation in early childhood development where a child focuses only on one aspect of an object or situation, overlooking others.

Thought Causes

This term is not standard in psychological or medical literature and requires clarification; thus, no definition can be provided.

Cognitive Development

The process through which individuals acquire the ability to think, learn, and understand as they progress through childhood to adulthood.

Conservation

The principle in cognitive development that recognizes the ability to understand that redistributing material does not affect its mass, number, or volume.