In General, Personal Selling Is Moving from Relationship-Based Methods to Transaction-Based

question 73

True/False

In general, personal selling is moving from relationship-based methods to transaction-based traditional methods.

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Definitions:

Source Attractiveness

The degree to which the source of a message is perceived as appealing, which can affect the recipient's acceptance of the message.

Mere Exposure

A psychological phenomenon where individuals develop a preference for things because they are familiar with them.

Advertising Wearout

The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.

One-Sided Arguments

Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.