What Is the Primary Objective of Transaction-Focused Selling

question 78

Multiple Choice

What is the primary objective of transaction-focused selling?

• A) creating value through repeat business transactions
• B) building a relationship with the customer
• C) lowering the cost of goods sold to the customer
• D) maximizing sales in the short run

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Definitions:

Relevant Inputs

Factors or resources that directly impact the production process or decision-making in a specific context.

Decreasing-cost Industry

An industry where the cost per unit of output decreases as the scale of production increases.

Long-run Equilibrium Price

The price level at which the quantity supplied equals the quantity demanded, achieved over a period where all inputs can be varied by producers.

Increase in Demand

A situation where there is a rise in consumers' desire to purchase goods or services, leading to higher quantity demanded at every price level.