Which Statement Best Describes the Key Difference Between Compatibility/likability and the Other

question 98

Multiple Choice

Which statement best describes the key difference between compatibility/likability and the other dimensions used by salespeople to build trust?

• A) Compatibility/likability should also be established with key gatekeepers within the customer's organization in addition to the customer.
• B) The dimension of compatibility/likability is less important than the other dimensions used to build trust, as customers tend to pay more attention to value created than to emotion.
• C) Due to sales force turnover, the dimension of compatibility/likability is the least transferable dimension used to build trust.
• D) It is difficult to prove that a relationship exists between compatibility/likability and purchase intentions.

---

Definitions:

Inductive Reactance

The impedance offered by inductors in a circuit to the flow of alternating current, determined by the frequency of the current and the inductance of the inductor.

Series Circuit

A circuit that contains only one path for current flow.

Total Resistance

The combined resistance of all resistors in a circuit, which determines the amount of current flowing through the circuit.

Wattless Power

See reactive power.