Technology Has Provided Faster and More Efficient Ways for Salespeople

question 112

Multiple Choice

Technology has provided faster and more efficient ways for salespeople to communicate with their customers. With respect to communicating with customers, which strategies should salespeople follow?

• A) Use e-mail because it is quick and can be read/sent any time of the day or night.
• B) Use voice mail because most people are familiar with it.
• C) Use the telephone because it is inexpensive and allows for two-way interaction.
• D) Use whatever communication method the customer prefers.

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Definitions:

Explicit Costs

Direct, out-of-pocket payments for goods or services used in production, such as wages or rent.

Accounting Profit

The financial gain calculated by subtracting total explicit costs from total revenue, not considering implicit costs.

Economic Profit

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs.

Accounting Profit

The total revenue of a business minus the explicit costs of operating the business.