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What Has Replaced Cold Calling as a Major Source of New

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What has replaced cold calling as a major source of new customers?


Definitions:

Yield to Maturity

The total expected return on a bond if it is held until the date it matures, accounting for its current market price, par value, coupon interest rate, and time to maturity.

Interest Rates

The percentage of a sum of money charged for its use, typically expressed as an annual percentage rate.

Par Value

The face or nominal value of a bond, stock share, or coupon, as specified by the issuer.

Coupon Rate

Annually, the interest earned on a bond represented as a percentage of its face value.

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