The Development of Communications Technology Such as the Facsimile Machine

question 60

True/False

The development of communications technology such as the facsimile machine and cell phones has had relatively little impact on the sales profession.

---

Definitions:

Return On Marketing Investment

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the revenue generated by the marketing effort by the cost of the marketing activity.

Marketing Accountability

Refers to the responsibility of marketers to design, execute, and evaluate marketing strategies and campaigns that achieve measurable returns on investment (ROI).

Situation Assessment

The process of evaluating the current state of a situation to identify opportunities, challenges, and factors that could influence decision making.

Sales Forecasting

The process of estimating future sales volumes based on historical sales data, market analysis, and current sales trends to guide business planning and budgeting.