According to the Textbook, Which of the Following Represents the Primary

question 133

Multiple Choice

According to the textbook, which of the following represents the primary challenge for a salesperson attempting to sell to a buying team?

• A) the trend toward supply chain management reducing the influence of buying teams on purchasing decisions
• B) determining who within an organization is on the buying team, what role he or she plays, and what degree of influence he or she may have on the buying decision
• C) managing group dynamics to arrive at a mutually beneficial purchase decision
• D) matching members of the buying team to people working within the seller's organization who perform similar roles

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Definitions:

Conditions

Conditions typically refer to the circumstances or factors affecting the way in which people live or work, especially with regard to their safety or well-being.

Decisions

Choices made by individuals or groups after considering alternatives and outcomes.

Creativity

The ability to produce original and unusual ideas, or to make something new and imaginative.

Organization

A structured group of people who come together to meet a common goal, such as a business or charity.