When Planning a Sales Presentation, Which of the Following Is

question 14

Multiple Choice

When planning a sales presentation, which of the following is the crucial thing for a salesperson to do?

• A) list all the features and benefits of his or her product
• B) identify the major competitive advantages of his or her product
• C) write a script to guide the sales encounter
• D) remember to focus on customer needs and how the customer defines value

---

Definitions:

Slave Patrols

Organized groups of white men who monitored and enforced discipline upon black slaves in the antebellum Southern United States.

Southern Hill Country

A region typically characterized by its hilly terrain located in the southern parts of countries, which may have distinct cultural or environmental attributes.

Backcountry

In colonial America, the area stretching from central Pennsylvania southward through the Shenandoah Valley of Virginia and into upland North and South Carolina.

Market Economy

An economic system where decisions regarding investment, production, and distribution are based on supply and demand, and prices of goods and services are determined in a free price system.