What Does the Fourth and Last Step in the SPES

question 51

Multiple Choice

What does the fourth and last step in the SPES Sequence stand for?

• A) solve the buyer's problems
• B) seek confirmation of benefits
• C) summarize the support provided by the sales aid
• D) sort the needs in order of priority

Grasp how marketers strategically position products using functional theory to meet consumer needs.

Understand the concept of attitude formation and change in consumer behavior.

Identify the various hierarchies of effects and their applications in marketing strategies.

Distinguish between high and low involvement decision-making processes and their impact on consumer behavior.

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Definitions:

Producing Automobiles

The process of manufacturing cars, which involves assembling various components like engines, frames, and electronics.

Productivity

A measure of the efficiency of production, often calculated by dividing total output by the total inputs used in the production process.

Demand

The amount of a good or service that buyers are ready and capable of buying at different price levels over a given time frame.

Human Capital

The expertise, know-how, and practical experiences that a person or collective maintains, regarded in relation to their financial or worth importance to a business or country.