In Discussing a Planned Sales Dialogue, Ruby Told Her Sales

question 77

Multiple Choice

In discussing a planned sales dialogue, Ruby told her sales manager, "All of my previous conversations with this customer have focused on the high cost of manufacturing, so I am going to start the discussion by talking about cost savings due to equipment efficiency." What does this statement suggest that Ruby is planning to use?

• A) a potential benefit
• B) a confirmed benefit
• C) a value story
• D) a feature

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Definitions:

Price Ceiling

A legally imposed maximum price on a good or service, intended to prevent prices from rising above a certain level.

Market for Soda

A commercial domain focused on the buying and selling of soft drinks.

Equilibrium Price

The price at which the quantity of a product offered is equal to the quantity of the product in demand.

Price Ceiling

A price ceiling is a government-imposed limit on how high a price can be charged for a product, service, or commodity, often intended to protect consumers from high prices.