What Is the Purpose of a Salesperson Developing a Service

question 98

Multiple Choice

What is the purpose of a salesperson developing a service strategy?

• A) to achieve cost savings by providing high levels of customer service
• B) to develop superior levels of customer service that result in high rates of customer retention
• C) to incorporate customer service into the unique selling proposition offered by the organization
• D) to achieve effective implementation of the organization's marketing strategy

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