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What Is the Term for the Classification of Potential or Current

question 75

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What is the term for the classification of potential or current customers within a particular market into categories for the purpose of developing strategic approaches?


Definitions:

Barack Obama

The 44th President of the United States, serving from 2009 to 2017, notable for being the first African American to hold the office.

Standard Deviation

A way of measuring how much variety or distribution exists among numerical values.

Expected Value

In probability theory, a weighted average of all possible values of a random variable, reflecting its anticipated outcome.

Sample Proportion

A statistic that estimates the fraction of the population that has a certain trait, characteristic or behavior, calculated as the number of observations in the sample with that trait over the total sample size.

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