Competitive Position Is Defined as

question 126

Multiple Choice

Competitive position is defined as

• A) the strength of the relationship between the selling firm and an account.
• B) the number of active competitors for the account.
• C) the strength of the relationship between an account and each competing firm.
• D) a measure of the competitive strength of the firm in an area.
• E) a rank order of account desirability determining to what extent selling effort should be expended to win it.

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Definitions:

Mental Set

A psychological tendency to approach situations in a certain way due to past experiences and problem-solving patterns.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Kahneman and Tversky

Two psychologists known for their work on the psychology of judgment and decision-making, as well as behavioral economics.

Sure Thing

A situation or outcome that is guaranteed or certain.