Research Indicates That the Effectiveness of the Strategic Account Salesforce

question 97

Multiple Choice

Research indicates that the effectiveness of the strategic account salesforce depends upon all of the following except

• A) the esprit de corps of those serving the strategic account.
• B) access to sales and marketing resources.
• C) the number of activities performed with the strategic account.
• D) top management involvement.
• E) formalization of the strategic account salesforce approach.

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Definitions:

Episodic Memory

The type of long-term memory that involves the recollection of specific events, situations, and experiences.

Semantic

Relating to meaning in language or logic, especially the meanings of words and phrases in context.

Episodic

Pertaining to or comprising events that are distinct and separate; often used to describe types of memory that involve recalling specific events from the past.

Short-Term

Describes a limited period, often referring to memory or goals that span a brief time from seconds to weeks.