If the Company Evaluates the Market Potential of Each Account

question 115

Multiple Choice

If the company evaluates the market potential of each account, classifies all accounts into A, B, C, and D market potential categories, and then calculates and evaluates the average number of sales calls to make to an account in each category, they are using this analytical method:

• A) multiple factor model.
• B) decision model.
• C) historical model.
• D) single factor model.
• E) portfolio model.

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Definitions:

Competitive Market

A market structure characterized by a large number of sellers and buyers, where no single entity can significantly influence prices, leading to optimal product pricing and variety.

Economic Profit

The difference between the total revenue earned by a business and the total opportunity costs of all resources used in the production.

Competitive Firms

Companies that operate in a market where there are many buyers and sellers participating with minimal restrictions, leading to competitive prices and product offerings.

Total Costs

The sum of all costs incurred by a business in the production of goods or services, including both fixed and variable costs.