Which of the Following Is False with Regards to Customer

question 5

Multiple Choice

Which of the following is false with regards to customer relationship management (CRM) ?

• A) Effective implementation of a CRM strategy requires an appropriate business philosophy.
• B) CRM requires a customer-centric business philosophy.
• C) CRM applications can enable effective customer relationship management.
• D) Effective implementation of a CRM strategy requires integrated cross-functional business processes.
• E) Successful firms tend to focus on the CRM technology first and then try to adapt their strategy, philosophy, process and capability to fit the technology.

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Definitions:

Renal Cortex

The outer layer of the kidney where blood filtration takes place.

Urethral Sphincters

Circular muscles that control the passage of urine out of the bladder through the urethra, with both involuntary internal and voluntary external components.

Epithelium

A layer of cells covering the body surfaces, lining cavities and organs, and forming glands.

Mucous Coat

A protective layer of mucus lining various cavities and canals in the body, such as the digestive and respiratory tracts, which traps pathogens and particles.