Which of the Following Statements Is TRUE of Marketing

question 40

Multiple Choice

Which of the following statements is TRUE of marketing?

• A) Unlike most other key areas of business, marketing as a field is not visible by nature.
• B) Marketing departments "own" an organization's marketing initiative.
• C) Most aspects of marketing take place behind the curtain of an organization, out of the public's sight.
• D) Marketing is all about advertising and selling.
• E) Marketing is no more inherently unethical than other business areas.

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Definitions:

Break-Even

The point at which total costs and total sales are equal, resulting in no net loss or gain.

Common Fixed Expenses

Expenses that do not change with the level of production or sales over a certain period and are shared among different segments or products of a business.

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain.

Sales Dollars

The total revenue generated from selling goods or services, expressed in monetary value.