The CEO of Big Wheel Automotive Is Concerned About Declining

question 80

Multiple Choice

The CEO of Big Wheel Automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to J. D. Power's automobile rankings to learn about possible reasons for the shift in consumer purchasing. In this case, the CEO is using ________ to collect secondary data for his research problem.

• A) a survey questionnaire
• B) a market research organization
• C) government sources
• D) focus groups
• E) unstructured interviews

---

Definitions:

Specific Performance

A legal remedy where a court orders a party to perform a specific act, usually indicated in a contract, as opposed to awarding damages.

Consequential Damages

Losses that do not flow directly from an act but only from some of the consequences or results of such act.

Breach of Warranty

A violation of the promises or guarantees made about the quality, condition, or performance of a product or service.

Seek Cover

The act of attempting to find a substitute transaction or solution, typically in the context of a failed contract or transaction.