In the CRM Process Cycle, ________ Is the Process of Analyzing

question 48

Multiple Choice

In the CRM process cycle, ________ is the process of analyzing the customer information acquired through various customer touchpoints.

• A) analysis and refinement
• B) supplier interface
• C) customer interaction
• D) marketing planning
• E) knowledge discovery

---

Definitions:

Critical Value

A point on the scale of the test statistic beyond which we reject the null hypothesis in hypothesis testing.

Confidence Interval

A range of numerical values sourced from sample data, envisaged to enclose the value of an undiscovered population parameter.

Normal Distribution

A symmetrical, bell-shaped distribution of data where most of the observations cluster around the central peak and probabilities for values taper off equally in both directions from the mean.

Gas Mileage

A measure of a vehicle's fuel efficiency, typically expressed in miles per gallon (mpg) or kilometers per liter (km/L).