Which of the Following Questions About Market Segmentation Relates to Creation

question 68

Multiple Choice

Which of the following questions about market segmentation relates to creation and execution of different marketing strategies to the different submarkets identified?

• A) Can the segment be reached in terms of physical product?
• B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
• C) Is the segment readily identifiable and can it be measured?
• D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
• E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

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Definitions:

Consumer Surplus

The gap between what consumers are ready to pay in total and what they end up actually paying.

Consumer Surplus

The distinction between the total cost consumers are willing to offer for a good or service and the amount they eventually pay.

Surplus II

An excess amount of a product or resource compared to the demand, often resulting in lower prices.

Surplus III

An excess of production or supply over demand, often referring to goods in a market that exceed buyer requirements.