Which of the Following Questions About Market Segmentation Relates to Creation

question 68

Multiple Choice

Which of the following questions about market segmentation relates to creation and execution of different marketing strategies to the different submarkets identified?

• A) Can the segment be reached in terms of physical product?
• B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
• C) Is the segment readily identifiable and can it be measured?
• D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
• E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

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Definitions:

Affective Forecasting

The process of predicting one's future emotional states, often with inaccuracies regarding the intensity and duration of future emotions.

Intensity Of Feelings

The strength or magnitude of emotional sensations experienced by an individual.

Positively Or Negatively

Terms that indicate a direction or quality of an effect, relationship, or outcome, either enhancing (positive) or diminishing (negative).

Affective Forecasting

The process of predicting one's emotional responses to future events.