At One Time, Specialized Companies Catered to Markets Segmented by Race

question 32

Multiple Choice

At one time, specialized companies catered to markets segmented by race. Today ________.

• A) the segments are indistinguishable
• B) the segments have declined in size
• C) the segments have become targets of mainstream businesses that offer specialized products
• D) the segments consist of such people who tend to buy the same type of products
• E) the segments lack differentiation

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Definitions:

Classical Conditioning

An educational process where two signals are consistently linked together; initially, the response is triggered by the second signal but over time, it starts being triggered by the first signal alone.

Associative Learning

The process by which an individual learns to connect two stimuli or a behavior and its consequence, forming new knowledge.

Sensitization

An increased reaction to a stimulus following repeated exposure to it, often used in the context of drug addiction or allergy.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning.