An Approach to Segmenting Consumer Markets Is ________ Segmentation, Which

question 5

Multiple Choice

An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.

• A) occupational
• B) psychographic
• C) geographic
• D) educational
• E) gender

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Definitions:

Developing Fetuses

Refers to the process of growth and development of a fetus inside the mother's womb, particularly highlighting the stages from conception to birth.

Dangers

The possibility of something harmful or unpleasant happening; threats to safety or well-being.

Cognitive

Pertaining to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Behavioral Problems

Actions or attitudes displayed by individuals that are socially unacceptable or harmful to themselves or others.