Concentrated Target Marketing Is Often Used by ________

question 4

Multiple Choice

Concentrated target marketing is often used by ________.

• A) large companies to dominate a market
• B) start-up firms to enter a market as a focus player
• C) multinational companies to enter a new market
• D) software consulting firms that use Internet marketing
• E) large e-commerce businesses to attract new customers

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Definitions:

Linear Relationship

A type of relationship between two variables where the change in one variable is consistently associated with a change in the other variable in a manner that can be depicted with a straight line.

Coefficient Of Correlation

The coefficient of correlation is a statistical measure that calculates the strength and direction of a linear relationship between two variables.

Coefficient Of Determination

A statistic that measures the proportion of the variance in the dependent variable that is predictable from the independent variable(s).

Linear Regression Model

A statistical method for modelling the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.