Marketers Use Geographic Segmentation When ________

question 80

Multiple Choice

Marketers use geographic segmentation when ________.

• A) certain geographic regions have more diverse populations
• B) geography determines one's likes and dislikes
• C) there is evidence that consumers respond differently to marketing strategies and programs based on where they live
• D) there is a strong demand for the products and services of the company in some geographic regions
• E) people in some regions are richer than people in other regions