To Enable Customers to Draw Conclusions About a Brand's Service

question 28

Multiple Choice

To enable customers to draw conclusions about a brand's service, service companies face the challenge of making their intangible services seem ________.

• A) more tangible
• B) more imperceptible
• C) less inseparable
• D) less reliable
• E) less perishable

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Definitions:

Intravenous

Pertaining to the administration of substances directly into a vein.

RhIG

Rh immunoglobulin, a blood product given to prevent Rh incompatibility reactions between a pregnant Rh-negative woman and her Rh-positive fetus.

Rh-negative

A blood type that lacks the Rh antigen on the surface of red blood cells, important in blood transfusions and pregnancy.

Tangible Remembrances

Physical objects or items kept in memory of a person, place, or event, often giving comfort or serving as memorials.