Amelia Is the Marketing Manager at a Cafe in Charleston

question 62

Multiple Choice

Amelia is the marketing manager at a cafe in Charleston, and is responsible for deciding the price of dishes included on the cafe's menu. The chef of the cafe introduced a new dish, which was initially priced at $20 by Amelia, but she increased its price slowly over a period of 6 months. In this scenario, Amelia utilized a ________ strategy.

• A) penetration pricing
• B) price skimming
• C) target ROI
• D) competitor-based pricing
• E) value pricing

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Definitions:

Materials Price Variance

The difference between the actual cost of materials purchased and the expected cost based on the standard price.

Materials Quantity Variance

The variance between the actual and projected amounts of materials consumed in manufacturing, multiplied by the unit's standard cost.

Standard Cost

An estimated or pre-determined cost of manufacturing a product, which is used for budgeting and performance evaluation.

Fixed Overhead Volume Variance

The difference between the budgeted and actual fixed overhead costs, attributed to variations in production volume.