When a Seller Advertises an Item at an Unbelievably Low

question 96

Multiple Choice

When a seller advertises an item at an unbelievably low price to lure customers into a store, and then refuses to sell the advertised item and instead pushes a similar item with a much higher price and higher margin, the seller is participating in the illegal practice of ________.

• A) price fixing
• B) price discrimination
• C) psychological pricing
• D) bait and switch
• E) predatory pricing

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Definitions:

Cost-Benefit Decision

The process of comparing the costs and benefits associated with a decision, project, or investment, to determine its feasibility or profitability.

Customer Profitability

The profit that a company makes from serving a particular customer or client group over time.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the profitability of selling inventory.

Servicing Cost

The costs associated with maintaining and repairing products or equipment, contributing to the total cost of ownership.