________ Are a Form of Sales Promotion to Channel Members

question 99

Multiple Choice

________ are a form of sales promotion to channel members.

• A) Product samples
• B) Multiple-purchase offers
• C) Product placements
• D) Trade shows
• E) Loyalty programs

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Definitions:

Utilitarian Outcome

A result or consequence of an action that is judged solely based on its ability to provide the greatest good for the greatest number of people.

Ethical

Pertaining to or dealing with morals or the principles of morality; conforming to accepted standards of social or professional behavior.

Power-oriented Characteristics

Traits or behaviors displayed by individuals that focus on gaining or maintaining influence or control over others.

David McClelland

A psychologist known for his work on motivation theory, specifically related to the needs for achievement, power, and affiliation.