The Five Major Stages of the Consumer Buying Decision Process

question 226

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

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Definitions:

Normal Good

A type of good for which demand increases as the income of individuals increases, holding everything else constant.

Wage Rate

The standard amount of compensation given to employees for services rendered, usually expressed per hour or year.

Second Job

An additional employment undertaken by an individual besides their primary job to earn extra income or explore a different field.

Net Seller

An entity or individual that sells more of a security, commodity, or product than is purchased over a specific time period.