Examlex
Scenario 7.2
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2.Toyota's production of commercials that featured Hispanic actors and the Spanish language is an example of marketing to
Vocational Off-highway
Pertaining to specialized vehicles used in industries such as construction, mining, and agriculture that operate primarily off public roads.
Linehaul Trucking
The transportation of goods over long distances, typically between cities or major ports, using large trucks.
Less-than-load
A shipping term that refers to cargo that does not require the full space of a truck or shipping container, often abbreviated as LTL.
Broken Back
A term sometimes used in medical or veterinary contexts to describe a fracture or series of fractures along the spine.
Q37: Which of the following countries has made
Q49: A firm using a concentrated targeting strategy
Q57: Kelly's Kids is a home-based business that
Q83: Both Nike and Adidas standardize many of
Q112: Specific details regarding terms,credit arrangements,and technical assistance
Q113: Which type of business market tends to
Q125: Marketing information systems and marketing research have
Q143: A company not involved in manufacturing that
Q177: The following are all guidelines for questionnaire
Q186: A targeting strategy in which an organization