If a Firm Decides to Contract Its Physical Distribution Functions

question 209

Multiple Choice

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using

• A) outsourcing.
• B) sole-sourcing.
• C) logistics.
• D) wholesaling.
• E) distribution services.

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Definitions:

Evaluating

The process of making judgments about the value, importance, or quality of something based on criteria and standards.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

First Impressions

The initial thoughts or judgments formed about someone or something upon meeting or encountering them for the first time, often determining subsequent interactions.

Recency Effect

The tendency to remember the most recently presented information better than information presented earlier.