The First Place to Look for Guidelines on Ethical Behavior

question 77

Multiple Choice

The first place to look for guidelines on ethical behavior in the workplace is:

• A) the job description.
• B) court opinion and legislation.
• C) the Golden Rule.
• D) Social Darwinism.
• E) Machiavelli

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Definitions:

Complex Purchase

Purchasing decisions that involve extensive research and consideration due to factors like high cost, long-term commitments, or personal importance.

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.