Although Many Customers Expect After-Sale Service on Repair Parts and Delivery

question 32

True/False

Although many customers expect after-sale service on repair parts and delivery, compensation programs based on straight salary are not likely to encourage these important follow-up activities.

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Definitions:

Increases Probability

A term likely referring to factors or conditions that raise the likelihood of a specific event or outcome.

Negative Reinforcer

An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated in the future.

Primary Reinforcer

A stimulus that is inherently rewarding and satisfies a basic biological need, such as food or water.

Positive Reinforcer

A motivator that, when given after a specific behavior, boosts the chance of that behavior being replicated.