According to the Elaboration Likelihood Model of Persuasion, You Are

question 29

Multiple Choice

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are __________.

• A) preoccupied with other matters
• B) willing and able to give your full attention to the message
• C) not invested in the topic at hand
• D) impressed with the speaker's credentials and manner

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Definitions:

Research Method

A structured procedure or strategy for systematically investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.

Sociologist

A sociologist is a social scientist who specializes in the study of societies, the behaviors and interactions of individuals within those societies, and the processes that preserve and change them.

Sample Size

The number of individuals or observations included in a study or survey, which can affect the reliability and validity of the research findings.

Funding

Financial support provided for a particular purpose, such as research, projects, or businesses.