There Have Been Several Famous (Or Infamous) Attempts to Manipulate

question 18

Multiple Choice

There have been several famous (or infamous) attempts to manipulate people's attitudes subliminally (for example, Vicary's "Eat Popcorn" demonstration, Wilson Bryan Key's examination of "hidden persuasion" in alcohol ads, and the Bush campaign's "RATS" ad) .One should be cautious when hearing that attempts such as these work, because

• A) random samples were not used in these studies.
• B) control groups were not used in these demonstrations.
• C) these studies were low in mundane realism.
• D) experimenter demand may have created the results.

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Definitions:

Prior Period Adjustment

Corrections of errors in previously published financial statements not related to the current period.

Income Statement

A report detailing a company’s financial activities, including income and expenditures, over a designated accounting timeframe.

Computer Equipment

Hardware and devices, including computers, servers, and peripherals, necessary for the operations and management of digital tasks.

Price-earnings Ratio

A valuation ratio of a company's current share price compared to its per-share earnings, indicating market expectations.