_____ Refers to Human Characteristics That Can Be Associated with a Brand

question 32

Multiple Choice

_____ refers to human characteristics that can be associated with a brand.

• A) Brand language
• B) Brand personality
• C) Brand architecture
• D) Brand identity
• E) Brand equity

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Definitions:

Short-Term Loans

Borrowed funds that are expected to be repaid within a short period, typically less than a year.