The Promotional Mix Elements That Should Be Emphasized for Products

question 20

Multiple Choice

The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:

• A)public relations and reminder advertising.
• B)sales promotion and public relations.
• C)personal selling and persuasive advertising.
• D)sales promotion and personal selling.

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Definitions:

Fixed Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, leading to a high and steady response rate.

Variable Ratio

refers to a schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it a powerful maintainers of behavior in operant conditioning.

Fixed Interval

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

Variable Interval

A schedule of reinforcement where a response is rewarded after a varying interval of time, making the timing of the reward unpredictable.