Examlex
Theresa Fielding owns an Internet company that sells gift baskets. Each customer can pick out what she wants in the basket to make it a personalized gift. Theresa has demographic information about buyers stored in the company database. The database also has the address of each basket recipient, when each basket was sent, the contents of each basket, and if it was sent for a special occasion. How could Theresa use this database?
Salivate
The secretion of saliva from the salivary glands in the mouth, often triggered by the sight, smell, or thought of food.
Phone Ringing
The sound made by a telephone to alert the recipient of an incoming call.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, emphasizing the influence of consequences on behavior.
Reinforcement
In behavioral psychology, a consequence that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.
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