A Winery Introduced a Brand Wine That It Priced Twice

question 110

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wines. This is an example of product extension by a(n) ________.

• A) downward line stretch
• B) product mix
• C) cannibalization strategy
• D) upward line stretch
• E) two-way stretch

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Definitions:

Neurologist

A neurologist is a medical doctor specializing in diagnosing and treating disorders of the nervous system, including the brain, spinal cord, and nerves.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, responsible for processing visual information.

Right Frontal Lobe

A region of the frontal lobe of the brain located in the right hemisphere, involved in cognitive functions and emotional regulation.

Severe Epilepsy

A neurological disorder marked by frequent, uncontrollable seizures that significantly impact daily functioning.