Organizing a Marketing Unit by Regions Works Well for a Company

question 79

Multiple Choice

Organizing a marketing unit by regions works well for a company that

• A)produces and markets diverse products.
• B)is small and has a centralized marketing operation.
• C)markets products throughout the nation.
• D)has several groups of customers whose needs and problems are different.
• E)offers specialized marketing mixes for different products.

Recognize the interplay between organizational learning and change, and the attributes that promote emergent change.

Articulate the critical areas of HRM in implementing strategic change, including leadership, vision, and communication.

Understand and describe John Kotter's eight-step model of change.

Apply theoretical change models to practical organizational scenarios.