Organizing a Marketing Unit by Regions Works Well for a Company

question 79

Multiple Choice

Organizing a marketing unit by regions works well for a company that

• A)produces and markets diverse products.
• B)is small and has a centralized marketing operation.
• C)markets products throughout the nation.
• D)has several groups of customers whose needs and problems are different.
• E)offers specialized marketing mixes for different products.

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Definitions:

Temporary Financing

Short-term loans or credit facilities intended to provide immediate liquidity or cover a short-term funding gap until long-term financing can be arranged.

Short-Term Assets

Assets expected to be converted into cash, sold, or consumed within one year or the operating cycle, whichever is longer.

Aggressive Working Capital Policy

A strategy emphasizing minimal cash and inventory levels and maximizing short-term liabilities to fund operations and investments.

Permanent Working Capital

Permanent Working Capital is the minimum amount of capital that a company needs to operate effectively and continuously over the long term.