After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 37

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is

• A) determining the demographic variables of the target market.
• B) developing market segment profiles.
• C) determining which segmentation variables to use.
• D) selecting specific target markets.
• E) evaluating relevant market segments.

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Definitions:

Extraversion

A personality dimension that involves being outgoing, energetic, and often seeking the company of others.

Libido

The term used to describe sexual drive or desire, which can be influenced by biological, psychological, and social factors.

Freud

Sigmund Freud, an Austrian neurologist who founded the discipline of psychoanalysis and made significant contributions to psychology.

Genital Stage

In psychoanalytic theory, the final stage of psychosexual development, typically beginning at puberty, where sexual interests mature into adult genital sexuality.