Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

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Definitions:

Burial Ground

A piece of land designated for the burial of the dead, often associated with cultural, religious, or social significance.

Artifacts

Objects made by human beings, typically of cultural or historical interest.

Finder's Keepers

A common adage suggesting that a person who finds something abandoned or lost may claim ownership of it.

Brand-New iPhone X

A never-used, latest model of the iPhone X, produced by Apple, featuring advanced technology and features, as of its release.