Recently Jose Went to a Neighborhood Grocery Store to Pick

question 28

Multiple Choice

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?

• A) Recognition
• B) Resistance
• C) Preference
• D) Insistence
• E) No brand loyalty

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